Promoting 15th VIDA Awards

To promote the 15th edition of Vida Awards (Art and Artificial Life) at Madrid streets people could make technology live.

To promote the 15th edition of Vida Awards by Fundación Telefonica the Madrid streets let people play with technology to make it live.

Client: TAPSA/Y&R, Fundación Telefonica.
Developed at: Etc Inventions.
Project develoment: 01.02.2014 – 06.03.2014
Project running: 07-09.03.2014 Callao, Madrid
Tasks: animation, soft development, art.
Photos: TAPSA/Y&R.