To promote the 15th edition of Vida Awards by Fundación Telefonica the Madrid streets let people play with technology to make it live.





Client: TAPSA/Y&R, Fundación Telefonica.
Developed at: Etc Inventions.
Project develoment: 01.02.2014 – 06.03.2014
Project running: 07-09.03.2014 Callao, Madrid
Tasks: animation, soft development, art.
Photos: TAPSA/Y&R.